White Claw Interactive Packaging

The Prompt: Redesign an existing company’s packaging design and print out a mockup

The Idea: Create a White Claw box that doubled as a drinking game to play with friends. The box utilizes itself as the board, with the game pieces being tabs from cans, or pieces from the box itself. To play the game, users can scan the QR code on the box, or download the affiliated White Claw game app. The drinking game works by rolling a virtual dice to see how many spaces you move, followed by a prompt that asks the group a question. The group decides who the question applies to the best, and that person must drink. The goal of the redesign was to provide an activity to deepen the relationship between white claw and the customer, as well as provide opportunities for the customer to have fun with their friends.